Writing Better E-mails For Your Lists

Internet marketers are still getting great leads from their opt-in forms on their web pages. This is because e-mail marketing is still going on strong and from the looks of it, it will be for a long time to come.


People who opt-in are usually willing to do so because they are enticed by what you’re offering. In most cases, that would be being further informed by you through your newsletters. And if you want to keep them in your list long enough to convert them from potential prospects to actual paying customers, then you have to deliver newsletters that are consistently great.


You are definitely going to find yourself sending out plenty of newsletters in your time doing e-mail marketing. But that doesn’t give you the reason to slack off and release sub-par newsletters to your beloved target audience. They deserve more than that.


Each newsletter you send out should actually be better than the last because the more you compose, and send out, the better you will get at it.


Regardless of how long you have already been doing it, here are some ways which can really you churn out great e-mail newsletters like you’ve been doing it for a long time.


1. Easy On The Eyes


Too many times many people make the mistake of cramming too much in too little space in an e-mail newsletter. What may look good on a web page may not look as good inside an e-mail newsletter. An example would be long horizontal paragraphs do not look as good in e-mail newsletters.


And instead of using paragraphs after paragraphs which may very well resemble an official document which can leave a sour taste in people’s mouths, try using lists.


However it is recommended to use numbered lists, this is because when people provide you with feedback, and they can immediately refer to which number they would like to comment about, thus making it easier for you and them to refer to.


Lists are always fun to read as they are easy to look at and it makes things easier and quicker to get right to the point. No more beating around the bush. This is great because your e-mail newsletter won’t be the only e-mail they read in the mornings. So make it easy for them and they will always look forward to opening your e-mail.


2. Professional


Sounding professional doesn’t mean that you make your newsletter sound like a lawyer wrote it. The tone and personality you inject into your content should always be yours and yours alone.


The professional aspect comes in how you present your newsletter.


Spelling errors and grammar mistakes only shows that you never even bother proof-reading it before sending it out and that doesn’t make you look good in your potential prospects eyes. It will come off as very unprofessional.


It’s alright to make mistakes, but constantly making spelling and grammar mistakes time and time again just shows that you just don’t care. If you don’t bother to polish your newsletters before sending them out, why should your readers bother to read it in the first place?


Sometimes, spelling and grammar mistake can take things out of context and for your readers who constantly skim through content and this can easily lead to confusions and misunderstandings.


All you have to do is run your content through a spell-checker, proof-read it and then you’re ready to go. This is certainly a good habit to develop especially when you compose and publish your own content.


3. Stick To One Topic (At A Time)


Don’t go on cramming many different topics of discussion into a single e-mail because it is a newsletter and not a research paper. Cramming multiple topics will make it a very lengthy email, which will most probably leave your readers confused, frustrated. Don’t be surprised if they proceed to mark your e-mail for deletion.


If you have a very lengthy e-mail or newsletter then split it into multiple parts and turn it into a series. People love series and it is a great way to keep them following your newsletters. If you do send out your newsletter in parts, do mark them as such in the title (Part 1, Part 2, Part 3, etc.) and also do include a brief summary of the previous parts in the e-mail so that your readers can remember what it was.


4. Call To Action


If the call to action is an offer for your list, then it should only be initiated only when you have already sent out a good number of newsletters beforehand. Call to action for offers should not be included in every newsletter nor should it be in every other newsletter.


Being overly aggressive in your offers will only undo much of hard work that you put in into building a positive reputation with your list. However, for other calls to action which does not involve selling, such as leaving a comment on the blog, be a follower in your social network, then it’s perfectly alright to frequently include them in your newsletters.




There are many other aspects to e-mail marketing (which are not listed above) which you will need to take into account. Do try to understand them no matter how trivial or insignificant it may seem. This is because collectively, it can make a great impact in the end.