Testing Tips For Optimizing Your Website

There is no feeling like it. Reaping the fruits of your labor and basking in success. Well, in the case of performing tests on your site, the feeling of a positive outcome is no different. When you are finally able to see a positive gain to your website thanks to testing, you will know that it’s going to be a new foundation for you to improve on that is how your website will get better and better optimized after each testing phase.


But ultimately, the goal of testing is not to just build a killer website for bragging rights. It’s a means to increase the overall efficiency and effectiveness of your website. To meet the maximum potential and to reap in the maximum profits with the resources you have at hand.



Here are some tips to keep in mind when performing testing on your website:


Same Page, Different Version


When it comes to testing, you want to test a different version of the same page or aspect of your website meaning if you have a landing page, then test 2 or more different versions of it.


If you test out which one resulted in more conversions by sending out a promotional e-mail compared to promoting the same offer on your home page, those are already 2 separate (and different) aspects of testing.


An example of testing and optimizing means trying out multiple versions of your headline on the same page to see which one performs better overall.


Plus, you mustn’t be too radical on your testing approach. You should only make small changes at a time during your test. By making minute changes, then only you can pinpoint exactly what it is that is working and what exactly is not which takes us to the next point…


Less Than Desirable Results


The main purpose of testing to find out what works as well as what doesn’t. Do not see negative results in testing merely as failure. Testing involves failure in a controlled environment and that same environment is how you can learn what doesn’t work and what also does.


If you didn’t test it, you would not have known for sure what didn’t work and without testing, you might be sticking to that losing strategy all this while and you wouldn’t even have known about it.


Plus, when you can understand why something doesn’t work as well, it helps you to understand the bigger picture. Armed with this knowledge, you are able to hit a higher percentage in your future attempts.




Too many times when people see a test perform just slightly ahead of the rest then they declare it a clear winner. Too bad it doesn’t work that way most of the time. The fact is that it is simply too early to tell and data can fluctuate based on many factors.


Your best bet?

Let it run longer.


The longer the period of the test and the more data you can collect during that time can provide you with more rock-solid and accurate results. With enough time and data, even the version that you expect to perform well can turn out otherwise. Many times, other versions might surprise you and actually do much better in the long run.


In the end, a visitor’s mindset and your mindset are different. Therefore, what you think may work better doesn’t necessarily prove to be true and the only way you can know for sure is just to let your tests run for an adequate than compare the results.


For A Fact


Testing is a great way to find solid facts or proof on a theory. Ever had a lingering question in your head like “What if…” or “What happens if…” well the only way to know for sure is to test it.


And if you run an online business where there are more than one employee then it’s no surprise that you are going to butt heads once in a while when it comes to what is better for the website.


The best thing to do here in this situation is simply put it to the test. Put the theories to the test and let the results speak for themselves. This can put most disputes when it comes to optimizing the website because nobody can argue much with facts.




Time is precious and there is simply not enough time to test everything on your website as much as we’d like. So start with the pages with the highest rate of problem areas and then work your way down from there.


Take for example, pages with the highest bounce rates. Find out why the visitors are doing so and then find aspects to test on. Is the content too boring? Does it sound too technical?




Testing reveals to you data which you wouldn’t have known for sure if you didn’t have tested in the first place. And the data you collected can be applied and used to further optimize and further improve your website. Remember, sometimes a small and insignificant aspect of your site can make a world of a difference if it is optimized. And anything that is able to better your site is a step in better serving your customers as well.