S.E.O Misconceptions Best To Forget

Ask every online business owner who’s been delving in internet marketing about SEO and you’ll find that nearly all of them are incorporating it in their online marketing strategy. Some would even go as far as stating that it is a requirement even.

 

Either by doing it themselves, having in-house employees or outsourcing to a specialized SEO company, people look to SEO because bottom line is that it simply works and it can work wonders for a business.

 

But because of the vast improvements (and constant major algorithm changes) made to the search engines, SEO is forced to constantly comply and to evolve with it. It’s easy to be left out if one does not stay alert and up-to-date to the changes that these search engines giants roll out on a regular basis

 

There may be one single goal to SEO, which is to achieve better rankings. But there are many ways to do it. And we can further categorize it into ways that work and ways that do not.

 

To help you avoid any kind of mistake or misconceptions, here are the ways which do not:

 

Misconception #1 – It’s A One Time Thing

 

This couldn’t be further from the truth, more so with the latest Google Panda update. The latest update rewards sites with fresh and unique content by giving sites with this fresh content a priority in the search results. This translates to better rankings and therefore thinking that performing SEO once and only once is a grave mistake for any online business indeed.

 

An SEO campaign is a tireless and ceaseless one. Just as the constant content creation process for your website, and just like the daily newspapers delivered to our doorsteps, search engines love fresh and interesting content on a website as much as readers love to read what’s new in today’s papers.

 

And it is always an uphill battle. Becoming king of the hill in the search engine results also doesn’t mean that you can take your breath and relax. On the contrary, because staying on top might be harder than getting there.

 

But once you get there, that means your SEO strategy is working and the key thing to do now is to maintain it by being consistent with your strategy. Just about every other online business with a website out there is targeting the top spot, and you can be sure that they are trying equally hard (or harder) even to dethrone you and claim that spot for their own.

 

Misconception #2 – High Keyword Density = High Ranking

 

If you follow logic, sure, if you want to rank better for a specific keyword term that means you just simply repeat it more times on a web page hence you’ll get better rankings for being more “relevant” for that keyword right?

 

Sadly, it doesn’t work that way.

 

Search engines are much smarter than that and they can easily spot keyword spamming from a mile away. And can you imagine how your web page is going to look like for your poor web visitors once they visit your site?

 

They will leave as soon as they reach your site because your content is going to sound (and not to mention look) simply unnatural with all that keyword stuffing. Your content will simply not make sense anymore.

 

And if your visitors leave as soon as they arrive on the page, means it’ll contribute to your websites’ “bounce rate”. Search engines also take a site’s bounce rate into account as one of the ranking factors now. A website with a consistently high bounce rate might signify that something is wrong with a site, and in this case, there definitely is.

 

 

Misconception # 3 – A Guaranteed Top Spot

 

If you have a full team of in-house SEO specialists working night and day performing SEO on your site, then maybe you have a good shot of getting to number 1 in the search results. But the truth is, there is simply no guarantee that your site will reach number 1 in the search engine results for the desired keyword even if you perform SEO on your site.

 

There are just too many factors that a search engine takes in, and many which we are still are unsure of. So if someone approaches you and tells you that they can guarantee a top spot for your web page in the search results, either they are lying or they are using black-hat methods in which case getting to number is possible, but you will get found out and penalized in which resulting in the search engines knocking your web page’s rankings down to the hundreds in the search engine results.

 

You can still get a healthy amount of organic traffic regardless of getting to the top position. By following SEO guidelines and proper backlink building to relevant websites and web pages it is already assurance enough in attracting targeted traffic. And smaller volume of traffic that is targeted is always better than a larger amount of traffic which is not.

 

Misconception # 4 – Link To Only High Page Rank Pages

Sure, linking to pages with high Page Rank might sound good. But the problem is that not all high PR pages are useful to your website. There are high PR pages which provide absolutely no additional value to both your visitors and for your own website. Meaning that if your website’s niche was all about golf equipment, then linking to a page about gardening and fertilizers would absolutely amount to nothing.

 

Linking out for the sake of linking to high PR pages in the hopes of boosting ranks doesn’t work.

 

A better (and more practical) practice would be to link out to relevant sites or web pages which can provide additional value for your visitors. Take for example a web page on your site that would talk about the proper golf swing and how incorrect gold swings can result in injury. In which you can link to another website with a page talking about common golf injuries.

 

It doesn’t necessarily have to be a page that has high PR. A page that is relevant, non spammy or malicious, and one that you think can provide additional value for your fellow readers is already a good enough page to link to.

 

 

 

When it comes to Search Engine Optimization, we will never ever know the exact factors which can influence a website’s ranking factor. And of course, the search engines have constantly remained tight-lipped about their algorithms. The only helpful things are the occasional clues and guidelines which they release from time to time and the mantra that always design your site for the user and not the search engines.