On-Site Improvements To Make Today

Nearly every online business owner knows about SEO (Search Engine Optimization) or possesses some basic knowledge about it. And for many, when they hear about on-site improvements, people immediately think of what can be done from an SEO perspective. But know this; an improvement to a website doesn’t have to mean that it has to satisfy SEO standards.

 

People tend to overlook the users when it comes to a website’s usability.

 

At the end of the day, we pay too much attention and give too much priority to welcoming search engine spiders instead of the true crowds who we should be paying more attention to. Real website visitors like you and me.

 

Search engine’s spiders do not buy from you, they do not sustain your business, they are not the reason your online business exists, and they are not your target market who you cater to. That would be your customers, not the search engine spiders.

 

Sometimes when you think you have a perfectly designed site from an SEO perspective, it is still worth it to take a step back and put yourself in your visitor’s shoes and ask yourself. Does it really provide a great on-site experience for human visitors as well?

 

 

Here’s a checklist to help you decide:

 

Opt-In Pop-up

 

Sure, every internet marketer believes in the potential power and profit of an email list, as it is also a great way to build a relationship and engage with your customers, but do you really want to engage with people who do not want to be engaged in the first place?

 

Sometimes, there is first time visitors who visit your site only to be greeted with a pop-up that “forces” their visitors to opt-in before they could enjoy any content on the website. Is this really a way to build a list?

 

The site owner doesn’t give the visitor the option not to opt-in or even to close the pop up window, so what is the next logical thing they would do? Visitors will close the entire web page, therefore losing the visitors for good. Now not only the visitors didn’t opt-in, the visitor simply didn’t even really visit the page.

 

Do not force people to opt-in that way, design a page specifically just for opting in. When you give your visitors a chance to really see for themselves and enjoy the site and its contents, they WILL want to opt-in willingly.

 

When they feel like doing so, make sure a link to your opt-page is visible so that they can easily find it and opt-in. Willing subscribers are great additions to your list compared to the ones who are “forced” to opt-in.

 

 

Navigation Made Easier

 

Many times, a visitor decides to leave a website out of frustration. Frustration from not being to find anything he/she wants from the site because of terrible navigation (or lack of it).

 

A great navigational practice is to have a navigation bar on top of the page in a “breadcrumb” format.  So that they know exactly how deep they are in the website and have a sense of exactly where they are in the entire website, so they will never feel lost at any time at all.

 

It’s also important to maintain a common naming standard to all your navigational links and label them accordingly which can best describe the kind of page that they are linking to. Resist the urge to use any fancy names or such. Leave it clear, simple and self-descriptive.

 

Also always have a “HOME” link in every page that they are in so that it’ll easier for them to go back to the start and start over from the home page whenever they want to.

 

Search

 

Sometimes the all humble but powerful search box is indeed a valuable tool to have on your website. It allows your visitors to search something quickly on your website. Maybe your visitors want to know more about a promotion they were hearing about and they can’t be bothered to spend time browsing for the link or page on your site.

 

It’s also handy for them to search for a common topic which suits their particular interest and therefore by searching for it, the results will sort related content that matches their search queries.

 

 

Contact

 

Many online businesses make the mistake of either “forgetting” or “neglecting” to have any sort of contact information page on their website. Be it intentional or not, it certainly doesn’t really send a positive message to their visitors for these online businesses.

 

Because which legit online business wouldn’t want to be approached by potential prospects and it just doesn’t make sense to make it hard for them to do so, not unless the business is not legit to begin with?

 

So don’t come off looking like a con and sabotage your very own business this way. Have a page which displays all the available channels in which your company or you to be contacted or at the very least have an e-mail address.

 

If you have other ways for your visitors to reach you such as via Skype or instant messaging then the more you have the better it is. You can make it easier for potential prospects to contact you by keeping a huge number of options open.

 

Plus, it is also great if you can place most of your contact details on every page of your website such as your e-mail address. That way it makes it even easier for people to want to contact you or it reminds them that they have an option to do so.

 

About Us

 

The “About Us” page also needs to get more loving from online businesses. Visitors may read your content on your website, or they might hear about you through word of mouth, but sometimes they need to have a clear and exact picture of what you and your business is all about.

 

How big is your business, how many employees, what are your business goals, is they providing a product or service, how do they provide it, and also the price? There are many questions such as is it to serve an international market, or only to cater to a more local crown or only certain geographical locations. These kinds of questions are best suited for an “About Us” page.

 

This will usually put any doubts or questions to rest for any queries that your visitors might have. And by clearly stating information regarding your business, you will only get approached by more targeted potential prospects.