Is Your List Making You Money?

As an internet marketer, I am sure you have heard by now and many times over of the following phrase: – “The Money Is In The List”


I am here to tell you that yes, it is indeed true.


So by following logic, that means if we have a bigger list does it automatically equals to bigger earnings? In theory and in a perfect world, that would be a big yes.


But in reality?




A big list does NOT guarantee you big earnings. It is possible, but it does not GUARANTEE it. Many internet marketers make the mistake of wanting to grow their list as fast as possible just for the sake of having a big list.


The fact of the matter is, the size of a list doesn’t really matter, and however, its responsiveness does. A small responsive list is always better to own than a gargantuan non-responsive one, any day.




The saying that quality over quantity certainly rings true especially when it comes to e-mail lists.


It doesn’t matter if you have tens of thousands of e-mails waiting in your auto-responder. It doesn’t matter if you bought another thousand from an individual at dirt cheap prices. It’s not going to do you any favors or serve you in anyway.


Buying e-mail in bulk just means the e-mail was scraped from other sites using some automated tool.

These e-mails are just gathered from any source possible. Chances are that the majority of the people in that list aren’t even remotely interested in your niche in the first place.


How you get the e-mails to build your list is just as important as having a list by itself.


If you personally invest time and effort (or even resources) into building your very own list then you are growing yourself a potential goldmine.


There are many ways which you can use to grow your own list. One way is to first give away something valuable for free, such as an information product. You can put it up on your website and offer it as a free product in exchange for an e-mail.


A Happy List Is A Good List


So now you have a list you can call your own. This doesn’t mean you can do anything you want with it. Behind every e-mail aliases is a human being and you have to treat them as such.


They are living, breathing individuals who are reading your e-mail. You have to take this into consideration and when you are coming out content to be e-mailed to them.


If you start sending out junk offers after junk offers in a short time span, this is a quick way to shrink your list as many people from your list will be fed-up of constantly being bombarded with “spam”.


To have a more responsive list, you have to keep your lists happy. In order to do that you have to give them what they would like, need or enjoy. Come up with something or find something that you think might be valuable or useful for them.


What is the reason they first opt into your list?


Was it because that they wanted the free download which you were offering on your website.


Was it because they would like to subscribe to your site’s newsletter?


Or was it to find out the new and happening things going on in that niche?


By identifying what motivated them to opt-in in the first place then you come with contents which they will most likely find interesting. And this is the key to keep them interested and always looking forward to your next e-mail.


When you constantly send out valuable and useful information to your lists, your list will be more responsive in a sense that they will most likely buy from when you finally send out an interesting offer.


And another thing, offers should only be sent out sparingly ideally in-between your non-offer e-mails.


Increasing Your E-mail Effectiveness


How would you know if your approach is the most effective one? How do you know the headlines you are using speak out to your audience? Does your content to relate to your readers? Or is the content able to catch and retain their attention to begin with? And just how powerful is your call-to-action?


There are just so many variables when it comes to maximizing the effectiveness of your e-mail. And there is only one definitive way to find out. This is for you to perform split testing.


By split testing, you can find out which works better and thus boosting your e-mail open rates. Split testing can be an ongoing process because you might encounter new methods or approach in your time spent expanding your list.




As you can see, by growing your list alone is just not enough. We have to take the time to nurture it as well. But when done right, the list can and will serve you well many times over and many years down the line. It is always an investment worth pouring time and effort in.


It is never too early to build a list and it is never too late to start either.