4 Ways To Help Your PPC Click-Through Rate

Many people might think that pay-per-click (PPC) is easy to get into. As true as that may be for some people, nearly all will agree that as easy as it is to get into, it is difficult to master.


There are just as many ways to get it wrong as there are in getting it right when it comes to PPC. But of course we would like to focus our efforts on what’s right. Alas, to be able to do that we first have to know what actually works before we can go down that path.


Here are some methods which can help you get on the right path to doing PPC the right way.


Some of these methods might even go as far as increasing your conversion rate in addition to your click-through rate. Which marketer wouldn’t love that?



Attach A Price Tag…To Your Headline


It’s not an odd thing to do. On the contrary however, since you’re actually doing a favor for your fellow buyers. (This is provided if you have a competitive price in the first place.)


Eventually, they need to know how much they are going to pay, so why not tell them about it right at the start.


If you are charging way too high compared to your competitors, this certainly can scare away potential buyers. Buyers are usually a hardworking bunch in a sense that they will do their homework in looking for places where they can be offered cheaper rates for the same product or service.


So if your price is certainly high compared to your competitors (and without any justification on such a high price) this method will indeed backfire, and your click-through rate will end up much worse.


Remember, your “price has to entice” here.


If your price is indeed good, then this will also help your conversion rate as well because people already know how much you are charging for your service or product, so those who click on your ad would most probably already have their wallet and money ready.


Re-Using Keywords In Your Ad Headline And Body


The majority of PPC services will usually bold searched terms or keywords. So if you have a searched term or keyword in the headline AND in your ad body, those keywords will get BOLDED as well.


As you know emboldened text can really stand out and usually there are many people who don’t employ this method which I believe is easily overlooked. Therefore this is even better news for you.


This harmless and yet powerful method can really make your ad “pop-out” in a sea of texts or ads which could be displayed at the same time as well.


This really makes your ad particularly stand out even more and therefore catching and directing the attention of potential buyers to YOUR ad.



A Headline For Every Holiday (or Season)


This method is also a great way to help increase your conversions. It doesn’t matter which holiday or season you are currently in. The fact of the matter is this, when you design your ad according to the up and coming or current season/holiday, it will increase your click-through rate and also your conversions.


Why can this work? This is simply because people always relate to holiday sales or seasonal sales to cheaper prices and holidays and seasons don’t last all year long. Therefore this is a time-sensitive purchase which is a great call to action by itself if you know what I mean. It’s either buy now or lose the chance to buy it at such a great price ever again.


Take for example “Holiday Shirts for Sale” or “Winter Wardrobe Sale” will certainly entice buyers to take a further look by clicking on your ad (and even purchase.)


Who doesn’t enjoy a good bargain right?

Add A Question Mark



Find out what people love relating to niche and ask them an obvious question.


But not any type of question.


Ask them a question where the answer is something they would more than love to hear.


Take for example “Looking for the best [product/service] at the lowest PRICE?”

Of course, for people who are looking to buy would answer a BIG YES to that question.


Using a question as a headline is a great way for potential buyers to read your ad. If the question don’t catch their attention first, then the question mark sign (“?”) certainly will.


The questions that you ask must be able to relate to the buyer. It doesn’t just have to about the price. It can be a convenience, or time-saving or any other feature that the product or service that you are offering that can’t be found anywhere else.



Sometimes a simple tweak here and there can make all the difference. But there are many more things to learn when it comes to running a successful PPC campaign. Some may have a bigger impact than the other, and for others, what might seem a good idea at first might even backfire and set you and your campaign aback.


There are many ways out there, and by no means are the methods listed above the only working methods in ensuring a successful PPC campaign.


There is also no single winning strategy or method. A successful PPC campaign usually comprises one or many working methods and strategies. Therefore, as a marketer who is running (or planning to run) a PPC campaign, it is your responsibility to perform adequate and ongoing research on what works and what doesn’t.